The Client
Twilight’s creates wow-worthy in-store experiences for world-renowned brands.
The Challenge
Twilight’s highly experienced sales team knew how to showcase their value in person but needed to translate that magic to their digital marketing assets and traditional sales collateral.
The Solution
Using the StoryBrand Framework we developed a strategy and created resources to align the Twilight team on a message that defined their offering and helped them communicate that value clearly and consistently.
The process included:
- Providing StoryBrand workshops to the sales and marketing teams
- Developing anchor content for the website and sales strategy
- Helping translate the team’s years of experience into clear and consistent messaging across online and offline channels.
- Elevating the brand’s online presence with new visual branding and website redesign.
The Results
Inspired by clear messaging and a new visual presence, the Twilight marketing team took their outreach to new levels, increasing engagement online.
Deliverables:
- StoryBrand Messaging Guide
- Visual Branding Guidelines
- Website Copywriting & Wireframes
- Website Design
The Brave Tale team has such positive energy and was able to help our team collaborate to create a strong alignment between our marketing and sales strategies. We can’t say enough good things. This project has had a huge impact on our company’s overall brand message, and we’re so happy about our results!
Cassidy Gwozdz
Sales & Marketing, Twilight Signs
