Services2026-01-08T14:58:54-05:00

Brand Strategy & Identity for Health Tech, FinTech & SaaS

We help health tech, fintech, and emerging tech companies make their brand clear, compelling, and ready for market adoption.

What We Do

Ready for broader adoption?

We build brands that are easy to understand, easy to use across teams, and ready to scale.

Positioning & Narrative

Clarify what you do, who it’s for, and why it matters.

Messaging System

Language your team can use consistently across product, sales, and marketing.

Visual Identity & Brand System

A distinct, scalable design system that reflects your position.

Website Design & Development

A site that communicates your value clearly and supports growth.

Make your value unmistakable

Brave Tale partners with companies that are:

  • Moving from early traction to market expansion
  • Preparing for a raise, launch, or new go-to-market motion
  • Struggling to explain what they do in a way that resonates
  • Operating in categories where clarity is essential

Our Process

Step 1

Assess

Identify where your brand is strong, where it’s unclear, and what needs to happen next.

Step 2

Define

Establish positioning, narrative, and messaging that align with your team and resonate in the market.

Step 3

Design

Create a distinct, scalable visual system that reflects your position and supports growth.

Step 4

Activate

Bring the brand to life across your website, sales materials, product, and marketing.

Service Packages

Brand Vitals
Check™

A structured evaluation of your brand’s effectiveness, followed by a prioritized roadmap for improvement.

1 week

Full Brand Strategy
+ Identity

Your positioning, messaging, and visual identity developed as one cohesive, growth-ready brand.

2 to 4 Weeks

Brand System
+ Website

Brand system plus website narrative, UX, and design—delivered as one cohesive platform for growth.

4 to 6 Weeks

Start with a Fit Call.

We’ll understand what you’re building and determine the best path forward, together.

Testimonials

What clients are saying

Frequently Asked Questions

How do we know if we’re ready for this work?2025-12-12T14:21:41-05:00

If your product is solid, but the messaging, language, or visual identity no longer reflect its value or direction, you’re ready. Most clients come to us when they’re preparing for a raise, a market launch, or a new stage of growth.

What happens in the Brand Vitals Check™?2025-12-12T14:22:18-05:00

We review your brand materials, website, messaging, competitive landscape, and use cases. You receive a clear snapshot of what’s working, what’s unclear, and a prioritized action plan — no guesswork.

Do you work with early-stage companies?2025-12-12T14:23:03-05:00

Yes — as long as there is a real product (not just an idea) and a leadership team ready to make decisions. We work best with companies moving from early traction to their next stage of growth.

What if we already have a brand, but it’s not working?2025-12-12T14:23:48-05:00

Most of our clients do. We don’t “start over” unless it’s necessary. We keep what’s strong, fix what’s unclear, and build a coherent system around it.

How involved does our team need to be?2025-12-12T14:24:21-05:00

We collaborate closely with leadership, product, and GTM teams. You’ll be involved in key workshops and decisions — we handle the synthesis, articulation, and creation.

How long does a full brand engagement take?2025-12-12T14:24:53-05:00

Typically 2 to 8 weeks, depending on scope, decision-making pace, and website needs. We’ll confirm the timeline once we do our initial assessment.

Do you handle website development?2025-12-12T14:25:24-05:00

Yes. We handle narrative, UX, design, and full build. Your site launches as a cohesive extension of your brand, not an afterthought or separate project.

What are the typical investment ranges?2025-12-16T12:26:13-05:00

Brand Vitals Check™: $500 to 1500
Brand Strategy + Identity: $5000 – 7500
Brand + Website: $15000 to 25,000

Final scope is based on complexity, stage, and goals — we’ll align this together.

When the value is clear, adoption follows.

Brand is how you get there.

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