The Client
Nota Bene (formerly Biancardi & Co.) has provided premium accounting and bookkeeping services to owner-operated businesses across Quebec for nearly 40 years. With a solid foundation and a strong commitment to supporting local companies, Nota Bene recognized the need for a complete rebrand to reflect the evolution of its own business better.
The Challenge
With new management, the entire team recognized the need to rename the company from Biancardi & Co. to something that captured the business’s history while showcasing it as an innovative and forward-thinking accounting firm.
The Solution
Following the Brand Edit, Brave Tale conducted a renaming process to help critical stakeholders find a suitable rebrand for the company. Once the team selected Nota Bene, Brave Tale provided a new Brand Strategy, Visual Identity, and Website.
The Results
Nota Bene has a new brand and website that celebrates its history while showcasing its innovative approach to accounting services.
Deliverables:
- Brand Edit
- Renaming Workshop
- Brand Strategy
- Website Design, Development & Copywriting
