Frequently Asked Questions
Branding Basics
A brand strategy defines how your brand connects with audiences, aligns goals, and builds trust. It guides your tactics to effectively communicate your value and focus your team on shared objectives. This is crucial for healthcare brands simplifying complex offerings.
Branding builds identity and trust, while marketing promotes that identity. Brave Tale offers branding strategies to power your marketing and works with teams to align brand and sales objectives.
B2B healthcare and medtech brands sell to providers or payors, so branding should focus on the needs of these customers.
B2B2C brands sell to businesses that ultimately serve patients, requiring a brand that resonates on both business and consumer levels. Brave Tale provides a tailored approach to these cases—book a call to learn more.
Working with Brave Tale
Yes, we collaborate with CMOs or marketing directors to enhance branding for healthcare or medtech.
Absolutely. We help healthcare startups build solid brand foundations to drive growth.
Yes, we support brands at any stage, whether it’s a rebrand or a full transformation.
We focus on full-brand solutions. For a logo alone, a designer may be a better fit. Book a call to see how we build scalable brands.
Our intensive model completes projects quickly by dedicating focus to one project at a time.
We focus solely on your project, managing everything in-house for efficient planning and communication.
We book projects two weeks out but deliver 5X faster than most agencies—like having a branding team on call.
Brand Vitals and Packages
Our Brand Vitals Check assesses your brand health and aligns strategy with growth goals.
No, the Vitals Check is essential to assess your branding and marketing needs, ensuring a clear, effective brand-building plan.
Our packages include Booster (foundation), Infusion (brand build-out), and Treatment (comprehensive brand transformation), tailored to healthcare and medtech.
Updating your brand is key to moving from a startup to a serious contender. Our Vitals Check will guide you on what’s needed for a brand and website update.
Web Design and Development
No, we recommend starting fresh for the best results. We’ll transfer key elements and preserve valuable SEO content, as outlined in our Vitals Check.
We use WordPress or Webflow for intuitive, design-forward sites. You’ll get full backend access, tutorials, and support as needed.
Yes, with training to manage the site confidently.
Yes, we follow HIPAA standards but advise a legal review for full compliance.
Yes, we adhere to PAAB guidelines for healthcare communication.
We follow WCAG guidelines to ensure accessibility for all users.
Additional Services
No, but we can connect you with experts and provide branded assets for content.
We focus on brand-building and can recommend consultants for ongoing marketing support.
Infuse personality into
your purpose-driven healthcare brand
Brave Tale’s dedicated, one-client-at-a-time model means that your brand receives
our full, undivided attention every step of the way.
