Brave
Tale
Because it takes guts to grow a business
Because your story matters
Your health innovation holds the power to drive real change, but selling MedTech or health tech requires more than facts.
Brave Tale transforms science-backed solutions into purpose-driven brands that foster healthy engagement to drive growth. Through strategic messaging and compelling visuals, we clarify your value and make your mission unforgettable, creating trust with those who need your solutions most.
Kelly MacDonald
Founder & Brand Strategist
Kelly established Brave Tale to combine her love of the written word with her passion for entrepreneurship. As a strategist and copywriter, Kelly helps turn your business vision into messaging that’s true to your brand.
Here what you should know about Kelly
Kelly MacDonald
Founder & Brand Strategist
Kelly established Brave Tale to combine her love of the written word with her passion for entrepreneurship. As a strategist and copywriter, Kelly helps turn your Medtech or health tech business vision into messaging that’s true to your brand.
Here what you should know about Kelly
– Before building a brand agency, Kelly was a college teacher
– She has a Master’s degree in the History of Medicine
– Both of these experiences are suprisingly helpful for her current job!
Before establishing Brave Tale, Kelly spent 10 years as a freelance consultant and copywriter for individual businesses and a “gun for hire” for advertising and marketing agencies throughout Canada and the US.
Having worked with hundreds of companies in the healthcare, MedTech and health tech space – from SaaS to tech and consulting firms – Kelly’s goal is to provide expert guidance and quality content that aligns teams, supports operational objectives, and positions a business for its next stage of evolution. She understands the many demands of growing science businesses, which is why she firmly believes in a simple straightforward process to create a brand in a matter of weeks, not months.
Michèle Fog
Head of Design
Her well-honed eye and impeccable taste help Brave Tale clients re-imagine or refine their visuals to elevate their brand.
Here’s what you should know about Michèle
She worked in a design house when other kids were still in Little League.
She built a successful design agency even before she graduated from
Michèle Fog
Head of Design
Her well-honed eye and impeccable taste help Brave Tale clients re-imagine or refine their visuals to create unique, wow-worthy brands that standout in the health tech and MedTech space.
Here’s what you should know about Michele:
- She worked in a design house when other kids were still in Little League.
- She built a successful design agency even before she graduated from university.
- Her English is perfect, but she’ll sometimes whip out perfect French, which always amazes our US clients!
Whether she’s working on your logo or creating an entirely new website, Michele always considers the logistical and operational aspects of rebranding and brand updates. It’s her goal to create sustainable and scalable branding that supports your business objectives wherever possible. As specialist in healthcare, MedTech and health tech branding, Michele will help you create a professional and memorable visual identity that balances health innovation with a human touch.
What Clients Say
Testimonials
They went above and beyond
Kelly and Michele went above and beyond in guiding us through developing a clear and cohesive brand message and supported and encouraged us every step of the way. I can’t say enough good things about Brave Tale. If you’re looking for a one-stop shop to clarify and amplify your brand message and develop professional and attractive designs and valuable marketing support, look no further than the Brave Tale team.”
Naomi Pitcher, Marketing Specialist
ECOH
The work is something I’m extremely proud of
I’ve worked with Kelly and the Brave Tale Team to develop brand messaging for two completely different companies. In both cases, the work is something I am extremely proud of and find very useful. I will continue to work with Brave Tale.”
Josh Brandley, Vice-President
Intercap
Terrific to work with!
Kelly is terrific to work with! She is not only a great writer but a very strategic thinker about how to present our value prop and our brand’s storytelling. We love working with her and rely on her expertise regularly. Thanks, Kelly!”
Steve Gendron & Jaffray Hill, Co-Founders
ENDVR
We loved the experience
We LOVED this experience. Brave Tale was easy to work with. Kelly understood EXACTLY what we were trying to accomplish. Each working session was very productive and getting from start to finish in the entire process was very seamless. I would highly recommend Brave Tale.”
Norm Tam, Owner
NormTam.ca
I have received so many compliments
Kelly and her team are extremely knowledgeable, passionate, and dedicated to developing clear brand messaging. Kelly has been instrumental in laying the foundation to my business’ success. Michele has a great eye for detail, is extremely creative, and utilized her talents to bring my vision to life. I have received SO MANY compliments on my site, and I have started referring her to other colleagues! I would HIGHLY RECOMMEND Brave Tale for their services.”
Nathaniel Saintus, Owner
WeDriveHealth
The Brave Tale team is amazing
The Brave Tale team is amazing – not only are they great storytellers and designers, but they are truly phenomenal project managers and communicators. They were able to deliver an exceptional brand redesign and website within a TIGHT deadline, so that we could capitalize on a significant press opportunity. Bravetale = Quality Output, Within Budget, and ON TIME. Very few firms can say that.”
Tatiana Fofanova, PhD, Chief Executive Officer
KodaHealth
Empowering MedTech and
healthcare brands with meaning
At Brave Tale, we dedicate ourselves fully to one client at a time,
so your brand’s story is always front and center.
